What Countries is E*TRADE Available?
A high-level overview of E*TRADE and what countries the popular US-based broker is available.
Summary: E*TRADE is a leading online brokerage focused on the U.S. market, offering various investment services to U.S. residents and citizens. Non-U.S. residents have limited access to ETRADE International, depending on local regulations. There are no announced plans to expand the platform into Australia, the UK, Europe and other countries. For investors outside the U.S., eToro is a reliable alternative.
What Countries Is E*TRADE Available In?
E*TRADE, a leading online brokerage platform, predominantly serves investors based in the United States. This financial powerhouse offers a comprehensive suite of services, including trading stocks, options, mutual funds, ETFs, and other investment products, primarily catering to U.S. residents and citizens.
ETRADE International does provide select services to non-U.S. residents; however, access depends on individual countries and their respective regulations. As a result, some countries might not have access to ETRADE's services due to local restrictions.

Can I use E*TRADE Outside of the US?
U.S. citizens and residents can use ETRADE outside the United States, though they may face certain restrictions or limitations. However, non-U.S. citizens cannot sign up and use the platform, as ETRADE primarily serves the U.S. market.
Will E*TRADE Be Available in the UK or Europe?
E*TRADE has not announced plans to expand its services to the UK or Europe. This is because E*TRADE does not have the required licensing by the Financial Conduct Authority (FCA) in the United Kingdom and the European Securities and Markets Authority (ESMA) for Europe.
In order to expand into these markets, the popular brokerage would need to comply with local regulations, obtain necessary licenses, and adapt its services to meet the specific needs of investors in those regions.
What is the Best E*TRADE Alternative?
The best ETRADE alternative for investors seeking a trusted multi-asset broker outside the United States is eToro. As one of the largest global brokerage platforms, eToro boasts over 3,000 assets and more than 30 million investors worldwide. This well-established platform provides a user-friendly experience and a broad range of investment opportunities, making it an excellent choice for those looking for a reliable ETRADE alternative.
Who Owns E*TRADE?
ETRADE, a popular online brokerage platform, was acquired by Morgan Stanley, a leading global financial services firm, in October 2020. The acquisition means that Morgan Stanley now owns and operates ETRADE as a subsidiary, integrating its services and offerings into their own wealth management and investment services.
Bottom Line
In conclusion, ETRADE primarily serves U.S. investors with a diverse range of services. ETRADE International offers limited access to non-U.S. residents, subject to local regulations. The platform has no announced plans for UK or European expansion. Non-U.S. investors can consider eToro as a reliable alternative. E*TRADE is owned by Morgan Stanley since its acquisition in October 2020.