Dollar Milkshake Theory Explained
An exploration of Brent Johnson's Dollar Milkshake Theory, its impact on the US dollar and more.
Summary: Santiago Capital's Brent Johnson's Dollar Milkshake Theory predicts a reinforced US dollar drawing in global capital before facing a massive decline, potentially leading to a global economic shift towards stable assets like gold or Bitcoin.
This theory, rooted in contrasting central bank policies, stirs considerable debate and suggests a multilayered impact on various assets, urging investors to brace themselves with diversified portfolios and expert counsel to navigate potential market upheavals. It stands as a speculative yet critical lens to examine the evolving financial landscape.
What is the Dollar Milkshake Theory?
The Dollar Milkshake Theory, penned by Santiago Capital's Brent Johnson, foresees the US dollar fortifying amidst global economic uncertainty. The theory pivots on two contrasting central banking strategies: expansive liquidity provision by global central banks and the US Federal Reserve's tighter monetary policies.
The former creates a 'milkshake' of global capital, and the latter acts as a 'straw,' drawing in this capital due to higher returns and perceived safety. Despite inherent US economic weaknesses, Johnson's theory suggests the dollar will strengthen as it becomes a global financial sanctuary. This provocative theory has ignited heated debates within economic forums.

What is the Endgame of the Dollar Milkshake Theory?
The endgame of the Dollar Milkshake Theory signifies a period where the US dollar, after absorbing strength from other currencies, eventually experiences a dramatic downfall. This downfall is anticipated to be triggered by its own over-strength, leading to severe global economic repercussions, possibly ushering in a sovereign debt crisis.
At this juncture, a more stable and sustainable financial system becomes paramount, potentially pivoting towards hard assets like gold or Bitcoin as a foundational economic cornerstone. This shift embodies a strategy to stabilize the global economy and foster a more resilient financial environment.
How Does the Dollar Milkshake Theory Impact Gold?
The potential effects of the Dollar Milkshake Theory on the value of gold can be considered from a two-pronged perspective. Initially, as the theory foresees a strengthened US dollar, we could anticipate a dip in gold prices, a trend that historically stems from their inverse relationship.
Nevertheless, the established reputation of gold as a secure asset during times of significant global economic unrest might mitigate this decline, possibly even fueling a rise in its value. Ultimately, the precise impact on gold prices would be closely tied to the intensity of the prevailing economic conditions and the prevailing investor mindset at that time.
How Does the Dollar Milkshake Theory Impact Bitcoin?
The Dollar Milkshake Theory's impact on Bitcoin remains a riddle, thanks to the cryptomarket's unpredictable & relatively nascent nature. That being said, here two game theoretically plausible outcomes:
- Dollar Dominance: A surging dollar could theoretically undercut Bitcoin prices. As the greenback flexes its muscles, Bitcoin, for non-dollar holders, could become pricey, potentially reducing demand. Additionally, a safe-haven dollar might lure investors away from riskier bets, like Bitcoin and into US dollar treasuries and debt.
- Bitcoin: The Digital Safe Haven?: Contrarily, if global instability escalates, Bitcoin, often touted as "digital gold," could pique investor interest. Should Bitcoin's safe haven narrative gain traction, we might see an uptick in demand, and consequently, its price.
However, tread lightly. Bitcoin’s relationship with traditional financial markets remains an enigma, and its price swings are influenced by a kaleidoscope of factors. As the Dollar Milkshake Theory unfolds, Bitcoin's trajectory will likely hinge on its evolving perception and acceptance in the financial world. For a deeper perspective, you can read Santiago Capital's research paper on Bitcoin written by Brent Johnson or watch his video on the Crypto Milkshake Theory with Bankless.

How can I Prepare my Portfolio?
In light of the Dollar Milkshake Theory, there are a few strategic moves to consider for safeguarding your portfolio:
- Diversification: This is your first line of defence. Hedge your bets across different asset classes such as stocks, bonds, commodities, even cryptocurrencies if you're feeling adventurous.
- Risk Appetite: Know your limits. Gauge your tolerance for red on the trading screen and align your portfolio accordingly.
- Stay Informed: Knowledge is power. Keep your finger on the pulse of global economic trends, crypto news and expert commentary to steer your investment ship wisely.
- Seek Expert Guidance: Consider roping in a financial advisor for tailored strategies that align with your financial goals and circumstances.
- Emergency Savings: Keep a stash of liquid assets for financial curveballs. This should be a separate pot, not intertwined with your investments.
Remember, theories like the Dollar Milkshake Theory are just that - theories. They offer a lens to view complex financial systems, but they aren't crystal balls. Brent Johnson himself always outlines how multivariate and complex financial markets are, and that nothing is certain. Hedge your bets by considering various perspectives before making any financial moves.
Who is Brent Johnson of Santiago Capital?
Brent Johnson is the CEO of Santiago Capital, a private company that offers wealth management services. He's well-known in the financial industry for his Dollar Milkshake Theory. Johnson has considerable experience in the finance sector. Prior to founding Santiago Capital in San Francisco, he worked for Credit Suisse and Baker Avenue Asset Management, among other financial firms.
Not only an experienced wealth manager, Johnson is also a regular speaker at large investment conferences and popular Macro podcasts such as Real Vision or Blockworks. He also hosts his own show called Markets Milkshakes and Madness (@MilkshakesPod) on Youtube alongside Jon Kutsmeda. He is often featured in financial news outlets for his unique and often balanced interpretation of monetary policy, global currency flows and other macroeconomic trends.
Bottom Line
In wrapping up our deep dive into Brent Johnson's Dollar Milkshake Theory, it's evident that the financial horizon may hold a series of unprecedented shifts. At its core, the theory underscores the potential for the US dollar to initially soar, drawing in worldwide capital, only to later experience a significant decline, prompting a tilt towards steadfast assets like gold and Bitcoin.
As investors, staying informed, diversifying portfolios, and seeking expert insights are paramount. The unpredictable nature of global economies necessitates prudence, adaptability, and a commitment to continuous learning. While the theory offers a provocative viewpoint, it's essential to approach financial decisions holistically, factoring in diverse perspectives and potential outcomes.